LinkedIn reach fell 47%: how to keep your B2B leads coming

In one year, median reach per LinkedIn post fell by about 47% (AuthoredUp, 3 million posts, June 2024 to May 2025). Then, in November 2025, LinkedIn changed its algorithm again. The same platform and the same audience suddenly gave different results. Some accounts lost half their audience. The top performers saw their reach grow 2 to 3 times.

The algorithm did not punish everyone equally. It filters generic, AI-generated content and gives more reach to specific expertise from real experience. If your posts share real numbers, real tools and real decisions from your business, the update works in your favor. If they are generic AI drafts, your reach is gone until you change the format.

What changed in LinkedIn's algorithm in November 2025?

The November 2025 update added strict filters for AI-generated content and gave much more reach to authentic expertise. Four changes matter for operators:

• Reach keeps falling for most accounts (median reach per post fell about 47% in the year to May 2025), but top performers saw reach grow 2 to 3 times.
• The algorithm gives priority to meaningful interaction over vanity metrics.
• The algorithm filters out generic AI comments.
• The feed can show an older, relevant post before a recent, low-quality one.

If you depend on LinkedIn for B2B leads and you post AI-generated content, half your audience is gone. For business owners, I still think this is good news. The algorithm now rewards what you should post anyway: specific insights from real experience. If you learn the new rules, the playing field tilts toward you.

How to win reach back: the 7-step playbook

To win reach back, change the kind of post you write and the mechanics around it. Here is the sequence I recommend.

1. Audit your posts and find what broke. Open your last 20 LinkedIn posts and note the engagement rate of each. Compare the posts from before November with the posts from after. Look for the formats that stopped working:

• Generic advice posts ("5 leadership tips").
• Obvious AI-written content: perfect grammar, no personality.
• Short engagement bait ("Agree or disagree?").
• Company news without context.
• Broad topics with no specific examples.

These formats trigger the new filters. Stop posting them.

2. Switch to the three formats that win. The algorithm gives the most reach to three formats:

For each founder story, share the real problem, the exact tools and decisions you used, and the measured result.

3. Fix how you comment. Stop writing "Great post!" or "Thanks for sharing!". The algorithm filters these out as low quality. Write a comment of 2 to 3 sentences that does one of these things:

• Adds your own experience.
• Asks a clarifying question that starts a discussion.
• Shares a related data point or case study.
• Tags a person who will benefit from the post.

4. Control the first 60 minutes. The first hour after you post matters more than before. Use this checklist:

1. Post on Tuesday, Wednesday or Thursday, between 8 and 10 am in your audience's time zone.
2. Share the post in one or two relevant Slack or Discord communities. Do not spam them.
3. Send the post to 3 to 5 connections who will value it.
4. Reply to every comment in the first hour with a real answer.
5. Pin the post to your profile if it performs well.

5. Use AI as an assistant, not as the author. Do not stop using AI. Use it with more care, because the algorithm recognizes ChatGPT's writing patterns.

• Do: use ChatGPT for the first draft. Then rewrite it with your voice, your examples and a conversational tone.
• Do: use AI to analyze your best posts and find patterns in structure, hooks and topics.
• Do not: copy and paste AI output.
• Do not: use AI to auto-comment on other people's posts.

The same rule applies to any AI writing: the model gives you structure, and you supply the facts. My article on how to write boring prompts shows how to get a usable first draft.

6. Repeat what already works for you. Open your 3 best posts from the last 90 days. Find what they share: the topic, the format or the hook style. That pattern is your advantage in the algorithm. Write 10 more posts that follow it.

7. Move before your competitors do. When I wrote this in November 2025, most competitors had not understood the change. They still posted generic AI content and asked why engagement died. I estimated a window of 60 to 90 days before the new rules became common knowledge. My advice for that window: post 3 to 4 times per week in the new formats.

A 7-day action plan

Use this plan to start the playbook in one week:

1. Day 1: Audit your last 20 posts. Find what stopped working and what worked well.
2. Day 2: Make 3 carousel frameworks from your best insights in Canva.
3. Day 3: Write 3 posts in the winning formats.
4. Day 4: Post the first carousel on Tuesday at 8 am. Follow the first-hour checklist.
5. Day 5: Write substantive comments on 10 to 15 posts in your niche.
6. Day 6: Analyze how the first carousel performed. Find what resonated.
7. Day 7: Plan next week's content from the data. Repeat what worked.

The bottom line

LinkedIn's algorithm change looks like a crisis, but for operators it is an advantage. Generic content lost distribution. Authentic expertise gained it. If you run a real business and share real insights, you now have an edge over every "LinkedIn guru" who posts AI slop.

If you want the same expert content to show up in AI chat answers too, read why half of B2B buyers now start in AI chat.

Build a calmer business,Yuri

Frequently asked questions

Why did my LinkedIn reach drop in November 2025?

Reach was already falling: an AuthoredUp study of 3 million posts found that median reach per post fell about 47% from June 2024 to May 2025. In November 2025, LinkedIn changed its feed algorithm again. The new algorithm filters content it identifies as AI-generated, filters generic comments, and gives priority to meaningful interaction over vanity metrics. Generic advice posts, engagement bait and copy-pasted AI text lost distribution. Specific posts from real experience gained it.

What type of LinkedIn post gets the most reach after the 2025 algorithm update?

After the November 2025 LinkedIn update, three formats perform best: carousel posts (multi-slide PDFs) with a framework, which perform almost two times better than text posts; niche expert posts with exact tools, metrics and screenshots; and honest founder stories with measured outcomes. Founder stories that start with a real problem get 2 to 3 times more engagement.

Can I still use ChatGPT to write LinkedIn posts?

Yes, but do not post ChatGPT output as it is. LinkedIn's algorithm recognizes ChatGPT's writing patterns and gives less reach to that content. Use ChatGPT for a first draft, then rewrite it with your own voice and specific examples. AI is also useful to analyze your best posts for patterns in structure, hooks and topics. Never use AI to auto-comment.

What kind of LinkedIn comments does the algorithm filter out?

The LinkedIn algorithm now filters short, generic comments such as "Great post!" or "Thanks for sharing!" as low quality. Comments that keep their value are 2 to 3 sentences long and add something: your own experience, a clarifying question, a related data point or case study, or a tag for a person who will benefit from the post.

When is the best time to post on LinkedIn for B2B?

For B2B audiences, post on Tuesday, Wednesday or Thursday between 8 and 10 am in your audience's time zone. The first 60 minutes after you post matter most. In that hour, share the post in one or two relevant communities, send it to 3 to 5 connections who will value it, and reply to every comment with substance.